Responsibilities

• Drove UX direction for Soules Kitchen’s website redesign, shaping the overall structure and user experience
  
  

• Contributed to site architecture, user flows, and content hierarchy to support brand storytelling and usability
  
  

• Created wireframes and interaction concepts focused on clarity, trust, and convenience
  
  

• Worked closely with two web designers to align UX decisions with the site’s UI, visual language, and look + feel
  
  

• Collaborated with stakeholders to balance business goals, brand values, and user needs
  
  

• Refined designs through feedback, usability considerations, and iterative reviews